Acceso a tienda / Access to store

Nuestra tienda vende bebidas alcohólicas, debes ser mayor de 18 años para entrar / Our online store sells alcoholic beverages, you must be over 18 to enter.

Your cooperative in Villena

Mediterranean Wines and Oils

Since 1961

We are history of

Villena, land of wines for hundreds of years and, therefore, of wineries.
This is how our Cooperative was born, thanks to the good work and passion of many winemakers and farmers who were also born in this land, with the desire to join forces for the common good.

Bodega Las Virtudes has been able to adapt to the times without losing its essence. It has a special connection with the city and the Vinalopó runs through our land and through our veins. Our reason for being is Villena.

Our values

Commited to
certain principles


Respect for everything that the land gives us, taking care of the whole process throughout the year, investing in technology to get the best performance and quality with the least possible environmental impact. With transparency and commitment to local consumption.


We have a special connection with the Villena, its history, its people and the Vinalopó. Land of wines and oils for hundreds of years. Our reason for being is Villena.


Respecting the inherited landscape and preserving a well-kept environment. We promote organic farming and sustainable Mediterranean agriculture, working ethically and responsibly. The geography, continental climate and altitude make our Monastrell develop unique characteristics.


We have a long history. We have grown under the protection of many small farmers who fought and still fight for a common good, adapting to each moment, always valuing the good work and passion they offer us. Union with our partners, customers and our city. Union with our land.


We are located in the Vinalopó Corridor: a unique geographical enclave and an important communications hub. The municipality of Villena is the second largest in the province of Alicante.

The climate

The mountains represent an obstacle to receive the influence of the sea, with an average altitude of over 500 metres, which conditions a peculiar harsh climate, with the typical characteristics of a continental climate of the plateau.

The vine

We have 995 hectares of cultivation, with mainly limestone, loamy and clayey soils, where resistant and indigenous varieties grow, adapted to climate change, such as droughts and extreme temperatures.

The grape

Modern, powerful and high quality wines. The Monastrell variety predominates. Other varieties to highlight are Cabernet, Syrah, Petit Verdot, Sauvignon Blanc, Moscatel, and Pinot Noir.


We value the heritage of our city, its identity and history in the character and brand of our wines. Names such as Tesoro de Villena or Vinalopó are a benchmark among the great wines of Alicante.

The barrels

French and American oak barrels rest in our cellar, old underground tanks where the best temperature and humidity conditions are maintained, and where our greatest treasure rests: Fondillón.

Wines and oils with
heart and wisdom

Wines and oils with a distinctive identity, wines from Villena, born in a unique Mediterranean environment. Lifelong references that adapt to the new times without losing their essence and join, at the same time, with new fresh and delicate references.